K A T L E E H O R N S T E I N . C ✪ M
![]()
N✪VA : MAKING STUFF
LEAD DESIGNER Season 2 Rebrand (Logo, Style Guide, Marketing, Print, Digital, Outreach, Conference design)NOVA is the most-watched prime time science series on American television. Entering Season Two of “Making Stuff,” they wanted to update their brand. Other than the shape of the logo, they requested a complete redesign for the outreach campaign.
The goal was to look young and fresh as much of the outreach campaign was focusing on pre-teen and teenage audiences.
I updated the brand and style guide, then designed and produced all of the collateral, like booklets, T-shirts, temporary tattoos, coasters, stickers, and downloadable Student-Teacher worksheets.
The goal was to look young and fresh as much of the outreach campaign was focusing on pre-teen and teenage audiences.
I updated the brand and style guide, then designed and produced all of the collateral, like booklets, T-shirts, temporary tattoos, coasters, stickers, and downloadable Student-Teacher worksheets.
ILLUSTRATED, DESIGNED & PRODUCED FOR NOVA’s “MAKING STUFF”
ACTIVITY WORKSHEETS FOR EDUCATORS
4 packs in total, one for each installment of “Making Stuff”
4 packs in total, one for each installment of “Making Stuff”
INNOVATION CAFE COASTERS
Innovation Cafe was a public-facing educational initiative that branched off of Making Stuff. I designed the logo and outreach materials for Innovation Cafe events, like these coasters.
Innovation Cafe was a public-facing educational initiative that branched off of Making Stuff. I designed the logo and outreach materials for Innovation Cafe events, like these coasters.
(Vinyl print and digital banner)
Looking for interactive experience, installation, performance, & live media experimentation?
check out K A T L E E . X Y Z .
check out K A T L E E . X Y Z .